by Anne Munier
Evolution influences human behaviour by holding on to traits that
make us more likely to survive and have babies. Behaviours like
avoiding vicious predators, jerking your hand away if you touch
something hot, or cooperating with community members all helped our
ancestors survive, and have been passed down through generations.
Traits that lead to very *unhealthy* outcomes (like, say, having an
irresistible urge to play with vicious predators) tend to get weeded
out of the population, because kids who play with tigers generally
don’t survive long enough to pass on their genes.
So
why do so many of us feel compelled to overeat junk food? Junk food,
for the sake of this article, means processed foods that are high in
sugar, fat, and salt. This type of diet is harmful for our health,
yet it is a rare person who craves steamed broccoli over milkshakes,
pizza, or brownies.
Oddly
enough, these cravings are very much shaped by human, and even
pre-human, evolution.
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A monkey with a sweet tooth munching on jackfruit
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Millions of years ago, some early primates developed a taste for
fruit, even though it tends to grow high up in trees, and it’s much
easier to munch on plants that are close by. These particular
primates did awfully well because fruit has much more energy (i.e.
calories) than other foods, and is easier to digest. This leads to
healthy primates in good condition to have lots of babies. These
babies inherited their parents’ love of fruit, and likewise did
better than their counterparts who couldn’t be bothered to climb
for their food. And so it continued through the generations, until
eventually the whole species were driven to eat as much fruit as
possible.
(Fun
Fact #1: Primate species that eat the most fruit have the biggest
brains.)
Moving
along our evolutionary story, early humans were developing
ever-larger brains, which, along with our active hunter-forager
lifestyles, meant we needed a ton of energy to keep going. We
continued to love sugar from fruit or wild honey when we could get it
(which wasn’t often), as well as high-fat foods, which are also
high in calories. When we had the chance to eat more than we needed,
our bodies stored the surplus as fat, allowing people to have more
babies, and enhancing survival during times of food scarcity.
(Fun
Fact #2: Humans tend to be better at storing fat than other animals. Even super-skinny humans have more body fat than the chunkiest
chimpanzee).
Fast
forward to the 21st century -- most of us live in relative
prosperity and have constant access to junk food. And while
treats that our hunter-gatherer ancestors enjoyed came wrapped up
with fiber, vitamins and minerals, today’s treats -- not so much.
We are now hard-wired to seek out sugar and fat, to the point that
they stimulate pleasure centres in our brain. This is true for
newborns and adults, across all cultures in the world. Healthy food
elicits a bit of this pleasure stimulation, junk food elicits A LOT
more. And the more junk food we eat, the more we develop a tolerance
to it, so we need to eat more to get that same pleasure response.
Sound familiar? Addictive substances, including cigarettes and drugs
like cocaine, work on our brain in the same way.
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Melt-in-your-mouth Cheetos have a very profitable mouth feel.
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Then
there are the manufacturers of processed junk foods. They want to
maximize their profit by selling as much product as they can. And
they have all sorts of tricks up their sleeves about how to get us
(and keep us!) hooked on the stuff. For example, they figure out a
food’s:
Bliss point: the perfect ratio of sugar, fat, and salt to
maximize deliciousness and over-consumption
Mouth feel: how food interacts with your mouth -- the more
quickly it melts, for example, the more it confuses our brain into
thinking that we’ve consumed fewer calories than we really have
What
is the result of these biological forces on one hand, and the
commercial forces on the other?
The
number of people who are obese is growing annually, as are associated
conditions such as high blood pressure, heart disease, chronic
inflammation, and Type 2 diabetes. Add to this the impacts on mental,
psychological and dental health, and ballooning health care costs
that affect everyone.
So,
given enough time, could humans evolve to lose a taste for
junk food, since it’s so damaging? Maybe, but let’s not hold our
breath. Evolution acts genetically, by passing on genes to our
children. But most disease related to excessive junk food affect
people later in life, after they’ve already had (or not had) kids.
Is it
inevitable then, that we’ll continue to eat excessive amounts of
junk food, and our health will keep deteriorating? Not at all! Here
are two things to keep in mind as we go forth in our junk food-laden
society:
Evolution has also endowed us with big beautiful brains
capable of critical thought. Even if things are stacked against us,
we can make great (if sometimes tough) decisions about our eating
and exercise habits.
We need to recognize that diet goes beyond will power. Our biology
and powerful market forces are designed to make us crave junk food,
which, sadly, is often cheaper than whole food. So let’s NOT blame
anybody for “lifestyle diseases” caused by too much junk food.
Rather let’s consider societal changes that could improve things -- like limiting marketing of junk food to children, or ensuring that
healthy food is easily available to all of us. What ideas do you
have?